Now before all the big data advocates out there challenge me with arguments for the importance of data in marketing, let me just clarify one thing: I myself am very big on data. In fact, every project I enter into, my first two questions are always: 1) “How are we tracking this?” and 2) “How are we using […]
About Michelle Wu
With a diverse marketing background, Michelle combines her love for customer interaction with a deep passion for creating holistic, personalised experiences that resonate a brand’s message at every step of the customer’s journey.
Entries by Michelle Wu
Having spent a good part of my childhood in Hong Kong, I remember being excited every Mid-Autumn Festival, because I would have the chance to go to the park and hang out with other kids until late at night, roaming around and showing off our awesome blown up lanterns attached to a plastic tube handle. It’s been […]